Visual Identity – Logisk Museum
This project was created as part of my bachelor’s degree application. The assignment was to develop a new name and visual identity for the Natural History Museum of Denmark. I chose the name Logisk Museum (meaning Logic Museum in Danish), as the museum is a merger of three institutions—all of which had names ending in “-logic.” The name also lends itself well to future marketing efforts. Additionally, the final two letters in KU reference the museum’s affiliation with the University of Copenhagen (KU in Danish).
